Concept,
design lead
at hAAi

Connected
in identity

Concept,
design lead
at hAAi

for Stroomopwaarts

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Stroomopwaarts MVS is an organisation who helps people at the edge of the job market. It was created in 2015 out of three organisations in Maasluis, Vlaardingen and Schiedam.

We created a flexible identity for the new organisation, connecting both the former organisations in name and and color pallette. The logo represents the work Stroomopwaarts does.

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The letters S and O merged into a logo represent a chainlink. Around the logo we developed a grid on which flexible circles can be drawn. Combined with a palette of colours all organisations can still create their own identity and still be connected to Stroomopwaarts.

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