Creating space

After deciding to merge the housing corporations of Alphen aan den Rijn and Boskoop and naming the new company ‘Woonforte’ the first thing they did was asking several agencies to come up with ideas for their new identity. This was one of the ideas I created.

The central thought behind this concept was the merging of the two companies and the space they provide their clients with. The logo is formed by combining the W and F of Woonforte, creating a 3D object which forms the base of the identity. The outline of this 3D space provides a shape to build stationary, magazines and other branding.